About us
The Romanian Association for Audience Measurement was founded in 2001 and has three categories of members: tv stations, advertising clients and advertising and media agencies.
ARMA provides impartial, accurate and objective information regarding the mass media audience in Romania, their characteristics and performances.
ARMA is the contractor of the National Service for Measuring TV Audiences (SNMATV) and is the holder of the intellectual property rights regarding the data obtained from SNMATV.
The company providing SNMATV is designated based on Law no. 504/2002 of the audiovisual, based on a procedure that is carried out every four years.
ARMA participates in carrying out this procedure together with the National Audiovisual Council (CNA).
ARMA is a member of international organizations in the field of audience measurement (I-JIC, EMRO). ARMA is a founding member of the Coalition for Audience Measurement (AMC).
ARMA is registered with the European Union Transparency Register under no. 080779997232-44.
ARMA Members
TV Stations
Media / Advertising Agencies
BV MC CANN ERICKSON
INITIATIVE MEDIA
WAVEMAKER ROMANIA
MEDIA INVESTMENT COMMUNICATION
MEDIA TRADE SERVICES
HAVAS MEDIA
MEDIACOM ROMANIA
MINDSHARE MEDIA
OMD PLAN & BUY
THEMATIC CHANNELS
PUBLICIS GROUPE MEDIA BUCHAREST
CARAT ROMANIA
MMS COMMUNICATIONS ROMANIA
NEXT ADVERTISING SERVICII ȘI ACHIZIȚII 2011
MEDIA SALES FACTORY
UNITED MEDIA SERVICES
MEDIA CONSULTA INTERNATIONAL
MEDIA TRUST ROMÂNIA
PHD MEDIA
HOUSE OF MEDIA
PROPAGANDA CREATIVE SERVICES
DRILL MEDIA
TONICA GROUP
MSG FACTORY
PROMETHEUS PROGRAMMATIC AGENCY
COMPLETE MEDIA GROUP
MEDIA GOLD
CROSSMEDIA COMMUNICATION
AMICOM ADVERTISING & STRATEGY
Associate Members - legal entities
Media Hub Consultants
Allinmedia
Local Media Consulting
Advertisers
UNILEVER
HENKEL
VODAFONE
NESTLE
DANONE
COCA-COLA
URSUS BREWERIES
ORANGE ROMANIA COMMUNICATIONS
BERGENBIER
PROCTER & GAMBLE
Board of Directors
Lucia Antal (Pro TV) – President
Alexandra Olteanu (Initiative) – Vicepresident
Victor Popa (Ursus Breweries) – Vicepresident
Maria Bucur (Unilever) – Member
Alice Manolescu (Procter&Gamble) – Member
Nicolae Laita (OMD Plan & Buy) – Member
George Mușat (MMS Communications) – Member
Solange Albu (România TV) – Member
Iosif Kalauz (Kanal D) – Member
Simona Mazilescu (Prima TV) – Member
Alexandru Vilara (Digisport 1) – Member
Mihaela Vladau (Antena TV Group) – Member
Corina Zileriu (Vodafone) – Member
Technical Committee
Active members:
Marius Florea (Publicis) – Chairman
Marius Gheorghe (Mediainvestment)
Daniela Munteanu (EssenceMediaCom)
George Musat (MMS Communications)
Daniel Popescu (Initiative)
Solange Albu (România TV)
Lucia Antal (Pro TV)
Bogdan Cernușcă/Dan Drăgan (SRTV)
Constantin Iacobescu (Antena TV Group)
Iosif Kalauz (Kanal D)
Passive members:
Cristina Cârciumaru (Warner Bros. Discovery)
Mihai Kollar (Thematic Channels representing NBC Universal)
Cristian Pârvan (Clever Media Network)