What does ARMA do?
ARMA is an organisation of the marketing and advertising industry that defines how the service for measuring TV audiences in Romania is conducted. The data obtained with the help of this service is unanimously accepted on the Romanian audiovisual market. The service is run by the company Kantar – Media Division (Romania), which collects data on the viewing behaviour of households with tv sets in Romania. The service is called “National Service for Measuring TV Audiences”, briefly SNMATV.
The service produces data based on a households panel survey (nationwide representative).
The service offers information on who, what and when views television programmes.