What does ARMA do?
ARMA is an organisation of the marketing and advertising industry that defines how the service for measuring TV audiences in Romania is conducted. The data obtained with the help of this service is unanimously accepted on the Romanian audiovisual market. The service is run by the company Kantar – Media Division (Romania), which collects data on the viewing behaviour of households with tv sets in Romania. The service is called “National Service for Measuring TV Audiences”, briefly SNMATV.
The service produces data based on a households panel survey (nationwide representative).
The service offers information on who, what and when views television programmes.
News
In this paper, Audience Measurement Coalition (AMC) expresses an expert and independent opinion on the implementation of the Audience Measurement Provisions in EMFA. The Audience Measurement Coalition (AMC) strongly advocates for the principles of self regulation precisely because they organize markets around fairness and equity. As measurement experts, we understand the multidimensional nature of creating
According to the „Notice on the selection process for designating the provider of the measurement, monitoring and data reporting on audiovisual media services accessible on the territory of Romania for the period 01 January 2024 – 31 December 2027” on 11 January 2023 took place the last meeting of the Commission for organizing the selection
The notice issued by the Commission in charge with the selection process is here. In the notice, the text in English language follows the text in Romanian language.