What does ARMA do?
ARMA is an organisation of the marketing and advertising industry that defines how the service for measuring TV audiences in Romania is conducted. The data obtained with the help of this service is unanimously accepted on the Romanian audiovisual market. The service is run by the company Kantar – Media Division (Romania), which collects data on the viewing behaviour of households with tv sets in Romania. The service is called “National Service for Measuring TV Audiences”, briefly SNMATV.
The service produces data based on a households panel survey (nationwide representative).
The service offers information on who, what and when views television programmes.
News
According to the „Notice on the selection process for designating the provider of the measurement, monitoring and data reporting on audiovisual media services accessible on the territory of Romania for the period 01 January 2024 – 31 December 2027” on 11 January 2023 took place the last meeting of the Commission for organizing the selection
The notice issued by the Commission in charge with the selection process is here. In the notice, the text in English language follows the text in Romanian language.
According to the „Notice on the selection process for designating the provider of the measurement, monitoring and data reporting on audiovisual media services accessible on the territory of Romania for the period 01 January 2020 – 31 December 2023” on 05 December 2018 took place the last meeting of the Commission for organizing the selection