for Audience Measurement
What does ARMA do?
ARMA is an organisation of the marketing and advertising industry that defines how the service for measuring TV audiences in Romania is conducted. The data obtained with the help of this service is unanimously accepted on the Romanian audiovisual market. The service is run by the company Kantar – Media Division (Romania), which collects data on the viewing behaviour of households with tv sets in Romania. The service is called “National Service for Measuring TV Audiences”, briefly SNMATV.
The service produces data based on a households panel survey (nationwide representative).
The service offers information on who, what and when views television programmes.
News
Textul în limba engleză urmează textului în limba română | The English text follows the Romanian text COMUNICAT DE PRESĂ Lansarea procedurii de licitație pentru serviciul de măsurare a serviciilor media audiovizuale accesibile pe teritoriul României București, 02.11.2026 – Comisia de organizare a licitației pentru desemnarea furnizorilor serviciului de măsurare, monitorizare și raportare a datelor privind
The Commission responsible for organising the tender for the selection of the providers of the service for the measurement, monitoring and reporting of data concerning audiovisual media services accessible in Romania, for the period from 1 January 2029 to 31 December 2032, announces the launch of the tender procedure. Details and procedure to be followed
In this paper, Audience Measurement Coalition (AMC) expresses an expert and independent opinion on the implementation of the Audience Measurement Provisions in EMFA. The Audience Measurement Coalition (AMC) strongly advocates for the principles of self regulation precisely because they organize markets around fairness and equity. As measurement experts, we understand the multidimensional nature of creating