
About us
The Romanian Association for Audience Measurement was founded in 2001 and has three categories of members: tv stations, advertising clients and advertising and media agencies.
ARMA provides impartial, accurate and objective information regarding the mass media audience in Romania, their characteristics and performances.
ARMA is the contractor of the National Service for Measuring TV Audiences (SNMATV) and is the holder of the intellectual property rights regarding the data obtained from SNMATV.
The company providing SNMATV is designated based on Law no. 504/2002 of the audiovisual, based on a procedure that is carried out every four years.
ARMA participates in carrying out this procedure together with the National Audiovisual Council (CNA).
ARMA is a member of international organizations in the field of audience measurement (I-JIC, EMRO).
ARMA Members
TV Stations
Media / Advertising Agencies
BV MC CANN ERICKSON
INITIATIVE MEDIA
WAVEMAKER ROMANIA
MEDIA INVESTMENT COMMUNICATION
Media Trade Services
HAVAS MEDIA
MEDIACOM ROMANIA
MINDSHARE MEDIA
OMD PLAN & BUY
THEMATIC CHANNELS
PUBLICIS GROUPE MEDIA BUCHAREST
CARAT ROMANIA
MMS COMMUNICATIONS ROMANIA
NEXT ADVERTISING SERVICII ȘI ACHIZIȚII 2011
MEDIA SALES FACTORY
UNITED MEDIA SERVICES
MEDIA CONSULTA INTERNATIONAL
MEDIA TRUST ROMANIA
PHD MEDIA
HOUSE OF MEDIA
PROPAGANDA CREATIVE SERVICES
CONVERSION MARKETING
DRILL MEDIA
TONICA GROUP
MSG FACTORY
PROMETHEUS PROGRAMMATIC AGENCY
MEDIA GROUP SERVICES INTERNATIONAL
Associate Members - legal entities
Media Hub Consultants
Allinmedia
Local Media Consulting
Advertisers
UNILEVER
HENKEL
VODAFONE
NESTLE
DANONE
COCA-COLA
URSUS BREWERIES
ORANGE ROMANIA COMMUNICATIONS
BERGENBIER
Board of Directors
Lucia Antal (Pro TV) – President
Alexandra Olteanu (Initiative) – Vicepresident
Victor Popa (Ursus Breweries) – Vicepresident
Maria Bucur (Unilever) – Member
Giulia Burlui (Coca-Cola) – Member
Corina Zileriu (Vodafone) – Member
Madalina Bodea (MediaCom) – Member
Nicolae Laita (OMD Plan & Buy) – Member
Solange Albu (România TV) – Member
Rares Anita (B1 TV) – Member
Iosif Kalauz (Kanal D) – Member
Mihai Morar (National TV) – Member
Mihaela Vladau (Antena TV Group) – Member
Technical Committee
Active members:
Corina Burlan (Initiative)
Marius Gheorghe (Mediainvestment)
Marius Florea (Publicis)
Daniela Munteanu (MediaCom)
George Musat (MMS Communications)
Sorin Alioanei (Aleph News)
Lucia Antal (Pro TV)
Dan Dragan/Bogdan Cernusca (SRTV)
Constantin Iacobescu (Antena TV Group)
Iosif Kalauz (Kanal D)
Passive members:
Solange Albu (România TV)
Cristina Cârciumaru (Discovery)
Tudor Stamin (National TV)