Association & Members

About us

The Romanian Association for Audience Measurement was founded in 2001 and has three categories of members: tv stations, advertising clients and advertising and media agencies.

ARMA provides impartial, accurate and objective information regarding the mass media audience in Romania, their characteristics and performances.

ARMA is the contractor of the National Service for Measuring TV Audiences (SNMATV) and is the holder of the intellectual property rights regarding the data obtained from SNMATV.

The company providing SNMATV is designated based on Law no. 504/2002 of the audiovisual, based on a procedure that is carried out every four years.

ARMA participates in carrying out this procedure together with the National Audiovisual Council (CNA).

ARMA is a member of international organizations in the field of audience measurement (I-JIC, EMRO).

ARMA Members

TV Stations

Media / Advertising Agencies

BV MC CANN ERICKSON
CABLE DIRECT
INITIATIVE MEDIA
WAVEMAKER ROMANIA
MEDIA INVESTMENT COMMUNICATION
Media Trade Services
HAVAS MEDIA
MEDIACOM ROMANIA
MINDSHARE MEDIA
OMD PLAN & BUY
THEMATIC CHANNELS
PUBLICIS GROUPE MEDIA BUCHAREST
CARAT ROMANIA
MMS COMMUNICATIONS ROMANIA
NEXT ADVERTISING SERVICII ȘI ACHIZIȚII 2011
MEDIA SALES FACTORY
UNITED MEDIA SERVICES
MEDIA CONSULTA INTERNATIONAL
MEDIA TRUST ROMANIA
PHD MEDIA
HOUSE OF MEDIA
PROPAGANDA CREATIVE SERVICES
CONVERSION MARKETING
DRILL MEDIA

TONICA GROUP

SEDICA VISION

MSG FACTORY

PROMETHEUS PROGRAMMATIC AGENCY

Associate Members - legal entities

Media Hub Consultants
Allinmedia
Local Media Consulting
Info – Sanatate

Advertisers

UNILEVER
HENKEL
VODAFONE
NESTLE
DANONE
COCA-COLA
URSUS BREWERIES
TELEKOM
BERGENBIER

Board of Directors

Lucia Antal (Pro TV) – President

Alexandra Olteanu (Initiative) – Vicepresident

Victor Popa (Ursus Breweries) – Vicepresident

Maria Bucur (Unilever) – Member

Giulia Burlui (Coca-Cola) – Member

Corina Zileriu (Vodafone) – Member

Madalina Bodea (MediaCom) – Member

Nicolae Laita (OMD Plan & Buy) – Member

Solange Albu (România TV) – Member

Rares Anita (B1 TV) – Member

Iosif Kalauz (Kanal D) – Member

Cristina Morar (Antena TV Group) – Member

Mihai Morar (National TV) – Member

Technical Committee

Active members:

Corina Burlan (Initiative)

Marius Gheorghe (Mediainvestment)

Marius Florea (Publicis)

Daniela Munteanu (MediaCom)

George Musat (MMS Communications)

Lucia Antal (Pro TV)

Dan Dragan/Bogdan Cernusca (SRTV)

Constantin Iacobescu (Aleph News)

Iosif Kalauz (Kanal D)

Cristina Morar (Antena TV Group)

 

Passive members:

Solange Albu (România TV)

Cristina Cârciumaru (Discovery)

Tudor Stamin (National TV)