The Romanian Association for Audience Measurement was founded in 2001 and has three categories of members: tv stations, advertising clients and advertising and media agencies.
ARMA provides impartial, accurate and objective information regarding the mass media audience in Romania, their characteristics and performances.
ARMA is the contractor of the National Service for Measuring TV Audiences (SNMATV) and is the holder of the intellectual property rights regarding the data obtained from SNMATV.
The company providing SNMATV is designated based on Law no. 504/2002 of the audiovisual, based on a procedure that is carried out every four years.
ARMA participates in carrying out this procedure together with the National Audiovisual Council (CNA).
ARMA is a member of international organizations in the field of audience measurement (I-JIC, EMRO).
Media / Advertising Agencies
BV MC CANN ERICKSON
MEDIA INVESTMENT COMMUNICATION
Media Trade Services
OMD PLAN & BUY
PUBLICIS GROUPE MEDIA BUCHAREST
MMS COMMUNICATIONS ROMANIA
NEXT ADVERTISING SERVICII ȘI ACHIZIȚII 2011
MEDIA SALES FACTORY
UNITED MEDIA SERVICES
MEDIA CONSULTA INTERNATIONAL
MEDIA TRUST ROMANIA
HOUSE OF MEDIA
PROPAGANDA CREATIVE SERVICES
Associate Members - legal entities
Media Hub Consultants
Local Media Consulting
Info – Sanatate