Association & Members

About us

The Romanian Association for Audience Measurement was founded in 2001 and has three categories of members: tv stations, advertising clients and advertising and media agencies.

ARMA provides impartial, accurate and objective information regarding the mass media audience in Romania, their characteristics and performances.

ARMA is the contractor of the National Service for Measuring TV Audiences (SNMATV) and is the holder of the intellectual property rights regarding the data obtained from SNMATV.

The company providing SNMATV is designated based on Law no. 504/2002 of the audiovisual, based on a procedure that is carried out every four years.

ARMA participates in carrying out this procedure together with the National Audiovisual Council (CNA).

ARMA is a member of international organizations in the field of audience measurement (I-JIC, EMRO).

ARMA Members

TV Stations

Media / Advertising Agencies

BV MC CANN ERICKSON
CABLE DIRECT
INITIATIVE MEDIA
WAVEMAKER ROMANIA
MEDIA INVESTMENT COMMUNICATION
Media Trade Services
HAVAS MEDIA
MEDIACOM ROMANIA
MINDSHARE MEDIA
OMD PLAN & BUY
THEMATIC CHANNELS
PUBLICIS GROUPE MEDIA BUCHAREST
CARAT ROMANIA
MMS COMMUNICATIONS ROMANIA
DBV MEDIA HOUSE
NEXT ADVERTISING SERVICII ȘI ACHIZIȚII 2011
Media Sales Factory
UNITED MEDIA SERVICES
MEDIA IMAGE GROUP
ACCENTURE MEDIA MANAGEMENT
Media Consulta International
Media Trust România
PhD Media
House of Media
Propaganda Creative Services
Conversion Marketing
Drill Media

Associate Members - legal entities

Media Hub Consultants
Allinmedia
Local Media Consulting
Info – Sanatate

Advertising customers

UNILEVER
HENKEL
VODAFONE
NESTLE
DANONE
COCA-COLA
URSUS BREWERIES
TELEKOM
BERGENBIER
UPC Romania