Europe's First 3D Channel, Sky 3D, Will Go Live October 1st Published at:2010/07/29

Having dabbled with 3D broadcasts during the World Cup, Sky will be rolling out the extra-dimensional service from October 1st across the whole of Europe. All customers need is a 3DTV and Sky+HD service.

Sky confirmed it will launch Sky 3D, Europe's first 3D channel, to millions of Sky homes on Friday 1st October 2010.

Sky's ground-breaking service will launch with an exciting line-up of movies and live sport. It will be available to any Sky+HD home that has invested in a 3D Ready TV. The launch weekend highlights will include:

All Sky+HD viewers with a 3D TV will be able to receive Sky 3D, as no set-top box upgrade is required. At no extra charge, customers who subscribe to Sky's top channel and HD pack will receive access to a wide range of 3D movies, entertainment and sports.

Jeremy Darroch, Sky's Chief Executive, said: "As with High Definition, 3D is set to transform the way TV is enjoyed in homes nationwide. Following hot on the heels of the success of 3D cinema, Sky customers will now be the first anywhere in Europe to experience 3D TV from the comfort of their living rooms. They can look forward to a fantastic mix of live sport, blockbuster movies, and innovative entertainment and arts shows."

The announcement builds on the successful launch of the world's first commercially available 3D channel in April 2010. Sky 3D is now available in more than 1500 pubs and clubs across the UK and Ireland. Over a million sports fans have already marvelled at a range of sports broadcast live in 3D since the channel's launch. Sports covered to date include football, rugby union, cricket, rugby league and darts.

Sky 3D is compatible with all of the 3D TVs being introduced by Sony, Samsung, LG and Panasonic, and works with both ‘active' and ‘passive' 3D formats.

Source: www.gizmodo.com