Audit on National Services for TV Audience Measurement (SNMATV)

According to SNMATV Agreement provisions, every contractual year ARMA appoint an independent auditor in order to conduct an audit on SNMATV. The audit is conducted according to the audit technical specifications issued by ARMA Technical Committee. The audit studies the compliance of SNMATV with contractual techincal specifications.

The audit on SNMATV provided by TNS AGB International was conducted by the french organisation CESP (Centre des Études des Supports de Publicité) from November 2004 to February 2005. After the audit process was finished, CESP have issued the audit report.

For the next range of TV audience measurement made by TNS AGB International, CESP have performed the auditing procedure during October 2005 - February 2006, the same company had also made the audit procedure for the period November 2007 - February 2008.

SNMATV service provided by GfK Romania SRL was audited in the period October 2008 - March 2009 by the same French company. According to de ARMA General Assembly, in 2009, the audit procedure was made by British-Norwegian company, Hulk and Ruud.

Audit is a usual checking procedure, provided under the SNMATV Agreement signed on 15/02/2007, which specifies that an audit procedure of the service shall be conducted yearly and the outputs shall be made available to all Association members.